In a world of stale corporate identities and mindless marketing campaigns, sometimes it's nice to see a logo with some personality. That's exactly what we set out to create when we designed a brand for Skip Klein Photographs, an up-and-coming local photographer. The idea was to create something unique, something that could take on the role of both logo and mascot. That's where "Tripod Man" – as our client affectionately named him – comes in. Whether he's leisurely leaning on the P in the logo, smoking a cigarette, or drinking a bottle of wine, his presence immediately jumps off of the paper, creating an instant connection with the viewer. The contrast of the light colored ink on the dark envelopes against the dark ink on the light charcoal paper also shows two very different sides of his personality. Whoever said logos can't be serious and fun?