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Welcome to the Visionmark Blog. Visionologie is about marketing, advertising, interactive, design and communications. Now we are all publishers of content – sharing what we think, how we feel and how it all can make for a better business, a better approach and of course ultimately a better world. Now that may be going a little far since we will be blogging about marketing, advertising, interactive and Visionmark. But that is our world and we’re pretty proud of it.
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JAN
23
2012
Posted by: ANDREW
Skip Klein Photographs
In a world of stale corporate identities and mindless marketing campaigns, sometimes it's nice to see a logo with some personality. That's exactly what we set out to create when we designed a brand for Skip Klein Photographs, an up-and-coming local photographer. The idea was to create something unique, something that could take on the role of both logo and mascot. That's where "Tripod Man" – as our client affectionately named him – comes in. Whether he's leisurely leaning on the P in the logo, smoking a cigarette, or drinking a bottle of wine, his presence immediately jumps off of the paper, creating an instant connection with the viewer. The contrast of the light colored ink on the dark envelopes against the dark ink on the light charcoal paper also shows two very different sides of his personality. Whoever said logos can't be serious and fun?
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