The Visionmark Blog
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About Visionologie
Welcome to the Visionmark Blog. Visionologie is about marketing, advertising, interactive, design and communications. Now we are all publishers of content – sharing what we think, how we feel and how it all can make for a better business, a better approach and of course ultimately a better world. Now that may be going a little far since we will be blogging about marketing, advertising, interactive and Visionmark. But that is our world and we’re pretty proud of it.
RECENT POSTS
JAN
23
2012
Posted by: ANDREW
Skip Klein Photographs
In a world of stale corporate identities and mindless marketing campaigns, sometimes it's nice to see a logo with some personality. That's exactly what we set out to create when we designed a brand for Skip Klein Photographs, an up-and-coming local photographer. The idea was to create something unique, something that could take on the role of both logo and mascot. That's where "Tripod Man" – as our client affectionately named him – comes in.
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NOV
7
2011
Posted by: ANDREW
Letterpress For the Rest of Us
We recently had some custom letterpress work done for a series of ads announcing BlueRidge Bank's new Towson branch. While most consumers think letterpress is reserved for fancy wedding invitations, it has been around for ages and was previously the most common way of producing high volume printing. Ever since more modern methods of printing swept the market, and more recently computers and digital printing, letterpress has taken a back seat in the printing world, but has seen a resurgence in a boutique setting.
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MAY
2
2011
Posted by: ANDREW
OMG News
It was a historic moment. Osama bin Laden is dead. All of the pundits talk about how this will be a moment where we will say to future generations, “I remember where I was when I heard the news.” What really stands out, though, is the contrast between the spread of word of bin Laden’s death and that of another significant death more than 30 years ago, that of John Lennon. In an age before social media and news apps on smart phones and computers, people got their news through more conventional means of TV news programs and the newspaper.
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MAR
9
2011
Posted by: ANDREW
The Modern Mood Ring
If anyone else tuned in to see Watson on Jeopardy! a couple of weeks ago, you may have noticed that his presence at the podium was merely an LCD monitor with some animations playing with a synthesized voice playing over a loudspeaker. After 7 years of work and millions of dollars, one would think IBM could do better. And they did, but most people probably never noticed it.
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