JAN 26 2017
Posted by: RALPH

How CNN's Branded-Content Studio and Modelo Celebrated Diversity in the American Heartland

Courageous wins Arc Award for Best Nonfiction Series (Digital) By Kristina Monllos

At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are, for better or worse.
The Mexican beer brand Modelo had dramatically grown its business in the U.S. over the last few decades and sought to drive brand awareness while telling the story of a community here that had come together despite its differences during a time of much-publicized racial and cultural division.

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http://www.adweek.com/news/advertising-branding/how-cnns-branded-content...

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