Evergreen Private Finance is a residential real estate lender and investor based in Washington D.C. They provide both debt and equity investments for projects that will positively the communities where they work and create long-term value for their investors. Visionmark designed their brand identity including their logo, communication materials and digital advertising.
Evergreen wanted to stay away from the obvious elements; green and trees. Many of our concepts show a real-estate tie-in and this is the one that the client landed on. A deep navy blue alludes to their established footing in the market and is coupled with a youthful, engaging cyan to create a great balance.