A new name, a new (temporary) site and lots more to come!more>
Before I'd ever heard of how LCD-originated blue light is slowly killing all of us maybe, I downloaded this weird little app for my Mac called F.lux, which pegged my screen's color temperature to the time of day. The result? Less eye strain, and a lot of orange-tinted Netflix. Then last year Apple added a feature called "Night Shift" to iOS, which mirrored this functionality, after shutting down a version of F.lux for iOS.more>
Courageous wins Arc Award for Best Nonfiction Series (Digital) By Kristina Monllos
At their best, marketing campaigns define a brand, inspire consumers and, yes, sell things. But sometimes, they become so much more than that—like a reflection of who we really are, for better or worse.
The Mexican beer brand Modelo had dramatically grown its business in the U.S. over the last few decades and sought to drive brand awareness while telling the story of a community here that had come together despite its differences during a time of much-publicized racial and cultural division.
Snapchat may or may not become mobile television for younger generations. But the app's parent, Snap Inc., which appears to be on the cusp of an IPO, wants TV advertisers to think about it that way and spend their money accordingly.
Today, the Venice, Calif.-based company revealed a partnership with Nielsen's mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. For the most part, it's the same kind of system—from ordering to measuring the results—that marketers are accustomed to with Nielsen's TV offerings.
Evergreen Private Finance is a residential real estate lender and investor based in Washington D.C. They provide both debt and equity investments for projects that will positively the communities where they work and create long-term value for their investors. Visionmark designed their brand identity including their logo, communication materials and digital advertising.more>
We recently developed a logo and identity package for Visual Connections, who work with their clients to achieve optimal program and project management. We then took the visual language we created and applied it to their business cards, incorporating a unique raised UV treatment that really makes the cards pop.more>